Property Reports Portal
A specialized legal scrutiny portal delivering property verification details (encumbrances, home ownership history) to banks to assess risk before loan distributions.
The Challenge
PropRep needed an intuitive layout to capture complex land/property query entries. Outdated multi-step intake wizards, high bounce rates on legal data lookup forms, and lack of client funnel diagnostics prevented marketing campaigns from converting search clicks into quality leads.
Our Approach
We engineered interactive search input fields, optimized page asset delivery speeds, and configured robust Google Analytics / Tag Manager pipelines to track customer drop-off points. We also structured location-specific landing pages and sitemaps complying with technical SEO best practices.
Results & Impact
The technical updates accelerated landing page response cycles and boosted PropRep’s organic traffic acquisitions by over 40% in just a few months. Clear event telemetry mapping enabled cost-per-acquisition optimization and increased bank registration conversions.